How a Simple Napkin Message Could Better Reflect Eco-Friendly Commitment.
A well-known coffee chain in Thailand has printed this sentence on their napkins: ‘This napkin is made from plant.’
- What does this even mean?
- Can someone explain it to me?
Aside from the small grammatical error (it should be plants, not plant), the message seems to state the obvious, all paper napkins are made from plants.
From a marketing perspective, this feels like a missed opportunity. If the goal was to highlight eco-friendliness, the message could have been more impactful by mentioning recycled materials or emphasizing compostability. A clearer, more thoughtful message could have strengthened their sustainability branding and resonated more effectively with environmentally conscious consumers.
This small detail shows how important it is for marketing messages to align with both clarity and customer values.
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