“Best Lemonade Here!”
Search Engine Marketing (SEM) is a digital marketing strategy focused on increasing a website’s visibility on search engine results pages (SERPs) through paid advertising. It involves using platforms like Google Ads to bid on keywords, display targeted ads, and drive traffic to a website. SEM combines advertising strategy with data analytics to optimize campaigns, maximize ROI, and reach potential customers effectively.
Summary post of this series available here: SEO, SEM, KOL, TAM, SAM, SOM, ZMOT, FMOT, SMOT, TMOT.
Post available also on LinkedIn 
