A KOL is like that friend who’s always up-to-date on the latest news.
A KOL is like that friend who’s always up-to-date on the latest news, hottest restaurants, and newest trends. You’ve stopped questioning them because, somehow, they always know first—and they’re always right. They’re basically the human version of a “breaking news” alert, but way cooler!
Formal definition:
A Key Opinion Leader (KOL) is an individual with significant influence and expertise in a specific field or industry. KOLs are often trusted by their audience for their knowledge, credibility, and insights, making them valuable partners in marketing campaigns. Unlike influencers, KOLs typically focus on niche markets and are recognized for their authority rather than mass appeal. They play a key role in shaping opinions, promoting products or services, and driving engagement within their domain.
Summary post of this series available here: SEO, SEM, KOL, TAM, SAM, SOM, ZMOT, FMOT, SMOT, TMOT.
Post available also on LinkedIn 
