Recently come under my radar Haier Group. Haier is a multinational producer of white goods founded in China. A few days ago the 2023 financial data reported Haier at 36 billion dollars in revenue (eqs-news.com). Haier is now in the Olympus of household appliances.
But how did Haier actually get here?
Haier has based its strategy on focused differentiation, which is one of the 5 generic competitive strategies (www.ifm.eng.cam.ac.uk). Check out how they did it.
Article originally posted on LinkedIn 
