Eating the big cake piece by piece: TAM, SAM, SOM.
Imagine a big cake 🍰:
TAM, the Total Addressable Market, is the whole cake.
SAM, the Serviceable Available Market, is your slice of the cake.
SOM, the Serviceable Obtainable Market, is the bite you can realistically put in your mouth.
>> Total Addressable Market (TAM): The total demand for a product or service in a specific market. It represents the overall revenue opportunity available if a product or service achieved 100% market share within that market, without considering competition or any limitations.
>> Serviceable Available Market (SAM): The segment of the Total Addressable Market that a company’s products or services can target, considering geographical, technical, or other limitations. SAM is essentially the portion of the market that a company can serve with its offerings.
>> Serviceable Obtainable Market (SOM): The portion of the Serviceable Available Market that a company can realistically capture in the short to medium term, based on current resources, competition, and market conditions. SOM represents the achievable market share.
Summary post of this series available here: SEO, SEM, KOL, TAM, SAM, SOM, ZMOT, FMOT, SMOT, TMOT.
Post available also on LinkedIn 
