Voice of the Consumer Survey 2024: Asia Pacific, by PwC
One of PwC’s latest periodic reports begins with a powerful sentence: “Asia Pacific is a powerhouse within the global consumer markets landscape. It’s home to 60% of the global population and represents 46% of global GDP. It is projected to make up nearly two-thirds of the global middle class by 2030. The opportunities for retailers and consumer markets companies are immense.”
