Discover expert insights and strategies in GluxMarketing’s Strategic Marketing category. Explore articles on data-driven marketing, branding, customer engagement, and the latest trends to help your business thrive in a competitive landscape.
How a Simple Napkin Message Could Better Reflect Eco-Friendly Commitment.
According to TPB, human intentions are influenced by three core factors:
– Beliefs about the outcomes of a particular behavior.
– Beliefs about social expectations, or what we think others expect us to do.
– Beliefs about control, or our ability to carry out a certain behavior.
Interestingly, knowledge doesn’t play a significant role here. Instead, it’s what people believe, whether true or not, that influences behavior.
In masculine cultures, leaders are typically direct and goal-driven. In feminine cultures, leadership leans towards empathy, consensus-building, and fluid gender roles.
Here are 6 common business mistakes Western companies make in Asia.
Understanding these misconceptions is vital for companies seeking success in Southeast Asia, a culturally aware and customized strategy is often key to achieving results.
Are You Looking to Export and Expand Internationally? 👉 Start with Consumer Beliefs and Memory.
Mission and Vision Statements Are Useless When Created in Isolation
There is a widely debated yet accepted theory suggesting that knowledge alone isn’t the primary driver of consumer behavior. Instead, beliefs (regardless of their accuracy) shape our actions.
Tools like PESTEL provide companies with a comprehensive view of key factors and figures in a new market.
Consumers don’t always make choices based on pure logic or rationality. Instead, they behave reasonably according to their beliefs and intentions.