Discover expert insights and strategies in GluxMarketing’s Strategic Marketing category. Explore articles on data-driven marketing, branding, customer engagement, and the latest trends to help your business thrive in a competitive landscape.
Chupa Chups, took 2 years for the right name “Chupa Chups” and not GOL, and 10 years for the right logo, created by Salvador Dalí.
Turns out, giving someone something “free” before asking for something in return makes them more likely to say yes. Behavioral economics shows how easily our decisions can be influenced in this way.
You (most of the time) Only Use Logic and Reason to Support Your Preexisting Beliefs.
Since our memory is imperfect, consumers are Filling in the Gaps with emotions. Marketers can take advantage of this by crafting stories that resonate emotionally, because Emotions Drive Decisions…
ZMOT, FMOT, SMOT and TMOT are marketing concepts related to consumer behavior and decision-making, especially in the context of the customer journey.
Eating the big cake piece by piece: TAM, SAM, SOM.
A KOL is like that friend who’s always up-to-date on the latest news.
Search Engine Marketing (SEM) is a digital marketing strategy focused on increasing a website’s visibility.
There are dozens of drawings on the wall. SEO is like putting a big shiny frame on your drawing to help it stand out.
Have you ever felt lost in a sea of modern marketing acronyms?
SEO, SEM, KOL, TAM, SAM, SOM, ZMOT, FMOT, SMOT, TMOT.