News
Voice of the Consumer Survey 2024: Asia Pacific
Asia Pacific is a powerhouse, It is projected to make up nearly two-thirds of the global middle class by 2030.
News
Chinese Companies Are Conquering the Global South.
Chinese companies are conquering the Global South.
Strategic Marketing
The Blue Ocean Strategy of Cotti Coffee
Cotti Coffee, despite its Italian name, is a Chinese chain that has quickly expanded to 7,000 outlets across 28 countries in just over 2 years.
Strategic Marketing
The Four Actions Framework: A Blue Ocean Strategy
A Blue Ocean Strategy: Eliminate, Reduce, Raise, Create.
Strategic Marketing
Red Ocean or Blue Ocean: Where Is Your Business Swimming?
In today’s market, a ‘Me Too’ business shows little value to consumers. Strive to be a ‘Me Better’ or ‘Me Only’ to stand out and ensure survival.
Strategic Marketing
Haier Focused Differentiation
Haier is a multinational producer of white goods founded in China. A few days ago the 2023 financial data reported Haier at 36 billion dollars in revenue.
Strategic Marketing
The Southeast Asia Robust Growth 2024
In 2024, while Europe is projected to grow around 1.4% and Italy at 0.7%, SEA is growing at rates between 4.4% and 4.6% of real GDP.
Smart Home Technologies
5 Things Google Knows About the Smart Home Market in Phuket.
Google possesses a vast knowledge about our digital behaviours, internet searches, websites, travel destinations, videos and clicks.
Smart Home Technologies
Home Automation: The Illusion of Choice
System integrators are a driving force in the industry, their preferences in products brands and features contribute to shapes the market.
Smart Home Technologies
System Integrator as Solution Sellers
A System Integrator merges home automation components into a unified system, ensuring seamless operation of all subsystems.