News
Thailand Department of International Trade Promotion (DITP)
If you are wondering what kind of business Thailand is suitable for here are some suggestions from the Thailand Department of International Trade Promotion 2024.
Strategic Marketing
Start with Consumer Beliefs and Memory.
Are You Looking to Export and Expand Internationally? 👉 Start with Consumer Beliefs and Memory.
Strategic Marketing
The company vision is a dream
Mission and Vision Statements Are Useless When Created in Isolation
Strategic Marketing
Consumer Planned Behavior
There is a widely debated yet accepted theory suggesting that knowledge alone isn’t the primary driver of consumer behavior. Instead, beliefs (regardless of their accuracy) shape our actions.
Strategic Marketing
PESTEL Analysis
Tools like PESTEL provide companies with a comprehensive view of key factors and figures in a new market.
Strategic Marketing
Are Consumer Choices Rational?
Consumers don’t always make choices based on pure logic or rationality. Instead, they behave reasonably according to their beliefs and intentions.
Strategic Marketing
Where Do Consumers Look First?
To resolve a need, the very first place a consumer look in to, is its own memory.
News
Asia Pacific Industry: Update
The latest issue of the “Industry Asia-Pacific Insights” newsletter covers major industrial and technological updates in the region.
Smart Home Technologies
Wireless Home Automation Systems
The 70% Rule: Understanding What Makes System Integrators Say Yes to Wireless Smart Homes.
Strategic Marketing
Can You Dare to Risk?
When you have extraordinary talent, you can take risks with better odds of success. Without such talent, it’s smarter to aim for flawless execution.