SEO, SEM, KOL, TAM, SAM, SOM, ZMOT, FMOT, SMOT, TMOT.
Have you ever felt lost in a sea of modern marketing acronyms?
SEO, SEM, KOL, TAM, SAM, SOM, ZMOT, FMOT, SMOT, TMOT.
What do they actually mean?
Can you name them?
For many, it’s a confusing mess. We’ll break them down in a series of post.
- SEO : Search Engine Optimization
- SEM : Search Engine Marketing
- KOL : Key Opinion Leader
- TAM, SAM, SOM : Total Addressable, Serviceable, Obtainable Market
- ZMOT, FMOT, SMOT, TMOT : Marketing Moments of Truth
Post available also on LinkedIn 
