Mission and Vision Statements Are Useless When Created in Isolation
In today’s business landscape, even small companies and startups are increasingly adopting formal Vision and Mission statements, I guess it’s a trend influenced by MBA culture 🙂
However, these statements only become powerful decision-making tools when they truly shape a company’s strategy. When created in isolation, they are nothing more than empty words. To have real impact, mission and vision statements must be fully integrated into the organizational culture.
What is a Vision?
A company’s strategic vision defines where it aims to be in the long term. Every business starts with an idea, and behind that idea there is a vision of what the organization can achieve with the right structure, leadership, and resources. The company’s vision is a war cry to gather and to lead the troops to the final objectives. The vision is for employee and managements, it helps to keep the direction and the motivation. Vision is from everything started, The organizations are built on a vision not the other way around.
And What About the Mission?
A mission statement is different. It outlines what the organization does, how it does it, and why it matters in this specific point in time. The Mission it’s not only something fashionable, it is a communication tools which conveys information about company’s products, services, markets, plans to all of its stakeholders.
With a pinch of humor: Vision is like dreaming of becoming a rock star, while Mission is learning how to play the guitar!
Article posted originally on LinkedIn 
