No! Not Exactly.
🧠 Consumers don’t always make choices based on pure logic or rationality. Instead, they behave reasonably according to their beliefs and intentions.
As the emeritus professor Icek Ajzen points out, it’s not about being perfectly rational; it’s about following a path that makes sense within their own worldview. This means that as marketers, understanding the underlying beliefs that drive consumer behavior is crucial.
💡 Want to influence decisions?
Start by understanding the beliefs and intentions guiding your audience. It’s not just about facts and figures, it’s about resonating with what truly matters to them.
Post Originally published on LinkedIn 
