January 2025

ZMOT, FMOT, SMOT and TMOT are marketing concepts related to consumer behavior and decision-making, especially in the context of the customer journey.

Eating the big cake piece by piece: TAM, SAM, SOM.

A KOL is like that friend who’s always up-to-date on the latest news.

Search Engine Marketing (SEM) is a digital marketing strategy focused on increasing a website’s visibility.

There are dozens of drawings on the wall. SEO is like putting a big shiny frame on your drawing to help it stand out.

Have you ever felt lost in a sea of ​​modern marketing acronyms?
SEO, SEM, KOL, TAM, SAM, SOM, ZMOT, FMOT, SMOT, TMOT.

How a Simple Napkin Message Could Better Reflect Eco-Friendly Commitment.