Theory of Planned Behaviour

Exploring Behavioral Intentions

According to TPB, human intentions are influenced by three core factors:

– Beliefs about the outcomes of a particular behavior.
– Beliefs about social expectations, or what we think others expect us to do.
– Beliefs about control, or our ability to carry out a certain behavior.

Interestingly, knowledge doesn’t play a significant role here. Instead, it’s what people believe, whether true or not, that influences behavior.