Strategic Marketing
Start with Consumer Beliefs and Memory.
Are You Looking to Export and Expand Internationally? 👉 Start with Consumer Beliefs and Memory.
Strategic Marketing
The company vision is a dream
Mission and Vision Statements Are Useless When Created in Isolation
Strategic Marketing
Consumer Planned Behavior
There is a widely debated yet accepted theory suggesting that knowledge alone isn’t the primary driver of consumer behavior. Instead, beliefs (regardless of their accuracy) shape our actions.
Strategic Marketing
PESTEL Analysis
Tools like PESTEL provide companies with a comprehensive view of key factors and figures in a new market.
Strategic Marketing
Are Consumer Choices Rational?
Consumers don’t always make choices based on pure logic or rationality. Instead, they behave reasonably according to their beliefs and intentions.