Strategic Marketing
The Blue Ocean Strategy of Cotti Coffee
Cotti Coffee, despite its Italian name, is a Chinese chain that has quickly expanded to 7,000 outlets across 28 countries in just over 2 years.
Strategic Marketing
The Four Actions Framework: A Blue Ocean Strategy
A Blue Ocean Strategy: Eliminate, Reduce, Raise, Create.
Strategic Marketing
Red Ocean or Blue Ocean: Where Is Your Business Swimming?
In today’s market, a ‘Me Too’ business shows little value to consumers. Strive to be a ‘Me Better’ or ‘Me Only’ to stand out and ensure survival.