Strategic Marketing
Haier Focused Differentiation
Haier is a multinational producer of white goods founded in China. A few days ago the 2023 financial data reported Haier at 36 billion dollars in revenue.
Haier is a multinational producer of white goods founded in China. A few days ago the 2023 financial data reported Haier at 36 billion dollars in revenue.
In 2024, while Europe is projected to grow around 1.4% and Italy at 0.7%, SEA is growing at rates between 4.4% and 4.6% of real GDP.